A full-service sports, music and entertainment company,
tapping into the power of experiential marketing to create unforgettable golf tournaments and live event experiences.
MF Entertainment is a full-service lifestyle and entertainment company bringing experiential brand activations to life through golf tournaments, concerts, sports, and live events.
Founded in 2021 by former Diamond Resorts CEO Mike Flaskey, the team takes pride in identifying and executing turnkey solutions for brands and organizations looking to amplify their brand awareness through unforgettable events and experiences.
Handling every element of activations, from talent booking and charity engagement to sponsorships and sales, the unique MF Entertainment model taps into the transformative power of experiential marketing. Today’s brands must find new and engaging ways to create buzz and rise above the competition – MF Entertainment’s team of professionals are the ones who can make it happen.
MF Outdoors
Launched in 2022, MF Outdoors produces custom-built fishing, hunting, boating, hiking, camping, and outdoor experiences that exceed expectations. MF Outdoors also works first-hand with top celebrities in the sports and entertainment fields, bringing an extra layer of excitement and personalization to your event.
Verticals
The MFE Advantage
Services
- Brand Activation
- Celebrity Booking
- Experiential Marketing
- Corporate & Event Planning
- Sponsorship Consulting & Activation
- Charitable Programming & Fundraising
- Live Event Management
- Public Relations
- Venue Booking & Logistics
MFE Event Highlights
Our Story
It all started with a vacation.
MF Entertainment was born from the idea of transforming vacations into unique and unforgettable experiences. MFE’s cutting-edge experiential marketing model is designed to elevate your events, helping brands and companies stand out and monetize their products through innovative events and activations.
During his time at Diamond Resorts, MFE Chairman Mike Flaskey pioneered the #DiamondLIVE concert series, featuring exclusive performances by top artists such as Cole Swindell and Lee Brice. We also introduced the Events of a Lifetime series, offering once-in-a-lifetime experiences like go-kart racing with Daytona 500 winner Michael Waltrip and attending MLB Spring Training with Yankees legend Reggie Jackson. Additionally, we established the Diamond Resorts Tournament of Champions, a renowned pro-celebrity golf tournament known as the LPGA’s “Biggest Party on Tour,” raising millions for charitable causes.
Bringing these concepts to MFE, the company has dazzled brands and their stakeholders through a variety of experiences. On the course, we launched and have run the Invited Celebrity Classic, a pro-celebrity golf tournament bringing top talent and entertainment to Dallas in the spring. We also founded and launched the Payne Stewart Invitational, a pro-am at the exclusive Floridian National Golf & Country Club that channels the legacy of golfing legend Payne Stewart to provide new opportunities for kids ages 3-9 to learn and love the game of golf.
On the concerts and live events side, we launched the Vidanta Summer Concert Series in partnership with Vidanta, bringing top musical artists to resorts across Mexico to provide Vidanta guests with unforgettable, personalized concerts during their vacations. We ran the Ragin’ Country Crawl concert in Louisiana to raise money for hurricane victims, and have brought our experiential concert model, with world-renowned musical artists, to golf tournaments, country clubs, and private events.
In today’s crowded marketplace, we have the expertise and experience to ensure our clients stay ahead of the competition.
Clients
