MF Entertainment is a full-service lifestyle and entertainment company bringing experiential brand activations to life through golf tournaments, concerts, sports, and live events.
Founded in 2021 by former Diamond Resorts CEO Mike Flaskey, the team takes pride in identifying and executing turnkey solutions for brands and organizations looking to amplify their brand awareness through unforgettable events and experiences.
Handling every element of activations, from talent booking and charity engagement to sponsorships and sales, the unique MF Entertainment model taps into the transformative power of experiential marketing. Today’s brands must find new and engaging ways to create buzz and rise above the competition – MF Entertainment’s team of professionals are the ones who can make it happen.
From venue booking to trophy presentation, we’ve got your tournament handled.
Brand & Sponsorship Activation
Finding new, creative ways for brands and sponsors to make the most of their marketing budgets.
Corporate Event Planning
Sponsorship Consulting & Activation
Charitable Programming & Fundraising
Live Event Management
Venue Booking & Logistics
It all started with a vacation.
When MF Entertainment Founder & CEO Mike Flaskey took over as the CEO of timeshare leader Diamond Resorts, his focus was on transforming members’ trips by building in unique and unforgettable experiences into their vacations. From launching the #DiamondLIVE concert series that offered member-exclusive concerts with top artists like Cole Swindell and Jana Kramer to establishing the Events of a Lifetime series that offered members the chance to race go-karts with Daytona 500 winner Michael Waltrip or attend MLB Spring Training with Yankees legend Reggie Jackson, Flaskey brought the concept of experiential vacationing to life. He also founded the Diamond Resorts Tournament of Champions, a unique pro-celebrity golf tournament that became known as the LPGA’s “Biggest Party on Tour” while raising millions for charitable causes. After facilitating the acquisition of Diamond Resorts by Hilton Grand Vacations in 2021, Flaskey and his team are ready for their next chapter.
MF Entertainment can’t wait to use our cutting-edge experiential marketing model to bring your event to the next level. We know what it takes to help brands and companies make an impression, and monetize their products through experiential events and activations. It isn’t easy to stand out in today’s crowded marketplace, but we have the expertise and experience to ensure our clients stay a cut above.
Tournament Director, Milthorpe Sports